Austin, TX Website Turnaround: Yama-Kan School
From Unfinished Site to New Students Each Month
Yama-Kan School was an interesting project and I’m still working with them to grow their business. They came to me looking for a site overhaul and help bringing in more students, but they didn’t have a large budget. I was able to deliver a professional website that is starting to bring in new customers each month. Here’s how I did it:
1. Building a Working Site
The first goal of this project was to come up with a new site that would be the foundation of all future marketing efforts. I built a simple, but effective site on WordPress. One of the most important parts of a new site is to make sure it’s ultra-fast and mobile friendly. Google rewards sites that users can access easily on their phone.
I built a site designed to convert visitors into leads. Visitors now browse through instructors and class videos before they decide to book a free trial session.
2. Developing an SEO strategy
I met with the owner to discuss his most profitable classes. We focused on highlighting the self defense class. We also realized that the studio was on the outskirts of Austin, so we mentioned all the students that came from nearby towns with fewer martial arts studios. Now, Yama-Kan is on page 2 for most
3. Off Site SEO and Reviews
The owner had great students who were happy, but only had a handful of online reviews. I coached him on why reviews are so important. He started his own campaign to get 2-3 great reviews each month.
At the same time, I improved the presence off the site. I updated their Yelp listing and Google Business listings adding the term “Mixed Martial Arts” which was not used before.
Yama-Kan is now getting an average of 10 new leads each month from their site and 150 new visitors as well. The owner is happy with the new business and early success. We are now working to get more local links to the site and improving the performance even more. We will be trying to get more kids students because of the long-term value of kids.